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What is Visuals by Alphana?

Learn what Visuals by Alphana is, what it’s built for, and how it’s different from Alphana Studio.

Sebastian Mourra avatar
Written by Sebastian Mourra
Updated yesterday

Visuals by Alphana is a standalone AI product built specifically for creating music marketing visuals.

It helps artists, labels, managers, and music teams generate high-quality visual assets faster, without needing a full design or video team.

Visuals runs on visuals.alphana.ai and is not the same product as Alphana Studio.


What you can do with Visuals

Visuals is optimized for visual-first music assets, including:

  • Cover Art and promotional images (generated from scratch or guided by your references)

  • Spotify Canvas and looping videos (Spotify Canvas-style loops)

  • Lyric videos

  • Turning static images into motion videos

  • Turning cover art into a motion visual

  • Show posters and flyers

  • Other visual formats depending on what your account has enabled

The system is designed to:

  • Generate multiple visual variations quickly

  • Maintain visual consistency across a release or catalog

  • Reduce turnaround time for release assets


What makes Visuals different

Visuals is music-centric. It’s not here to help you create music. It’s built to help you market it.

Visuals supports music uploads, then analyzes your song so it can understand:

  • Tone and mood

  • Energy and dynamics

  • Beat and pacing

That song understanding can guide generation across different experiences, like cover art, Spotify Canvas loops, and lyric video visuals.

You can also upload existing visuals as reference images to keep your style consistent across a release or a full catalog.


What Visuals is not

Visuals is not:

  • A long-form content tool

  • A posting or scheduling platform

  • A text or copywriting tool

  • A replacement for Alphana Studio workflows

If your goal is turning long videos or audio into posts, clips, threads, or blogs, that lives in Alphana Studio, not Visuals.


Visuals vs Alphana Studio

Visuals and Alphana Studio are separate products with different purposes.

Visuals by Alphana focuses on:

  • Visual assets

  • Music-centric formats

  • Artwork, motion visuals, and promotional media

Alphana Studio focuses on:

  • Content repurposing

  • Text, clips, and distribution workflows

  • Long-form to short-form conversion

You can use one without the other, or both together, depending on your needs.


When you should use Visuals

Use Visuals when you want to:

  • Create artwork or visuals around a song, release, or show

  • Produce Spotify Canvas videos or looping visuals for streaming platforms

  • Generate multiple design directions quickly

  • Build a consistent visual identity across releases

  • Create first-pass visuals that can be approved or refined


What you need to get started

To use Visuals, you need:

  • A Visuals account at visuals.alphana.ai

  • Available credits

Optional but helpful inputs:

  • A song upload (for song analysis)

  • Reference images (cover art, mood boards, brand visuals)

  • Artist name and release title

Not every experience requires all inputs, but more context usually improves results.


Where your music and visuals live

Visuals has two main areas:

  • Catalog — where you upload and manage your music catalog

  • My Library — where your generated visuals live

In My Library, you can:

  • View and download assets

  • Remix or regenerate variations

  • Keep assets private or make them public


Commercial usage

Free plan: Visuals is great for testing and exploring, but commercial use is not included.

Paid plans: All paid plans include full commercial use rights. You own the assets you generate and can use them commercially.


FAQs

Is Visuals included with Alphana Studio?
No. Visuals is a separate product with its own subscription plans and credits.

Is Visuals built specifically for music?
Yes. Visuals is designed around songs, releases, and artist branding.

Do you create music too?
No. Visuals is not for music creation. It’s for the business and marketing side of music.

How does Visuals generate visuals from a song?
When you upload a track, Visuals analyzes the song to guide visuals like cover art, Spotify Canvas loops, and lyric video visuals.

Do I need a song uploaded to use Visuals?
Not always. Some features work without a song, but uploading one can improve results.

Where is my music stored?
In Catalog. Your generated visuals are saved in My Library.

Can I keep my visuals private?
Yes. Everything you generate is private by default. If you want, you can choose to make something public to share it and get visibility.

Can I use Visuals for non-music projects?
Yes. You can use Visuals as an image and motion generator for things like artwork, infographics, and thumbnails. Some features are song-aware, so uploading music is only needed when you want song-driven outputs.

Can I use my existing visuals as a reference?
Yes. Upload reference images to guide style and keep outputs consistent across a release or catalog.

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