Skip to main content

Using Visuals outside of music

Visuals works for brands, agencies, podcasts, film, games, events, and more. What you can make, whether you need a song, how it fits your brand, and which plan to start on.

Written by Sebastian Mourra

Short answer: yes, Visuals works for you. Most of our customers today are in music, so you will see songs and lyrics in the product. The engine underneath is not music only. It turns an idea, a photo, or a file into finished video and images, on brand, at volume.

Do I need to upload a song?

No. A lot of what Visuals does starts from a prompt and a reference image. Uploading audio is only needed when you want the output timed to a track, like a lyric video or a music driven loop.

If you have audio for another reason, like a podcast episode or an ad voiceover, you can still use it. Visuals can time captions to any spoken audio.

Who uses Visuals outside of music

  • Brands and ecommerce. Product motion clips, seasonal campaigns, paid social in every aspect ratio.

  • Agencies and studios. Concepts and finished assets for many clients, each with its own look saved and reused.

  • Podcasters and creators. Captioned clips, cover art, thumbnails, animated show art, Shorts and Reels.

  • Film, TV, and games. Key art, teaser loops, poster variants, social cutdowns, mood and pitch visuals.

  • Events and venues. Show posters, lineup graphics, screen loops, announcement videos.

  • Education and nonprofits. Explainers with voiceover, course art, campaign videos.

  • Real estate, hospitality, and fitness. Listing and location videos, promo loops, recurring social content.

What you can make

  • Short video clips and loops, 8 seconds up to 40 seconds as one continuous file

  • Vertical, square, and wide versions of the same idea for TikTok, Reels, Shorts, YouTube, and paid social

  • Images: covers, key art, posters, thumbnails, banners, product shots

  • Captioned video, with your own text or timed to spoken audio

  • Voiceover video, using AI voices or your own uploaded audio

  • Motion backgrounds and looping visuals for screens and streams

How it works

  1. Tell the Visuals Agent what you want in plain language, or start from a template.

  2. The Agent builds the flow on your visual canvas: the prompts, the models, the steps.

  3. Add your own images, footage, logo, or audio anywhere in the flow.

  4. Run it, swap what you do not like, and render.

  5. Export in every size you need.

Keeping it on brand

This is usually the real question for non music teams. A few things help:

  • Reference images. Feed in your product shots, brand imagery, or a style frame and the models follow them.

  • My Styles. Save a text or caption look once and reuse it everywhere.

  • Custom instructions and memory. Tell the Agent how your brand talks and looks, once, and it remembers.

  • Saved flows. Build a campaign once, then rerun it for the next product, episode, or client.

Which plan should I start on?

  • Free to see if the output is good enough for you. Outputs are watermarked and not licensed for commercial use.

  • Creator if you are one person posting regularly. Commercial rights, no watermark, 1080p.

  • Pro if you publish weekly or run several brands or clients. Premium models, more storage, more generations at once, custom avatars and voices.

  • Enterprise if this is a team, a large volume of assets, or you need SSO, API access, an SLA, or custom terms.

See the current numbers on the pricing page.

Rights and commercial use

All paid plans include full commercial use rights. You own the assets you generate. We do not use your content to train our models, and training is turned off with the AI providers we run on.

Volume, teams, and API

If you need hundreds or thousands of assets, or you want Visuals connected to your own systems, that is an Enterprise conversation. It covers a shared credit pool, SSO, API access, controls over which AI models your team can use, and an option for our team to produce the work for you.

Talk to someone about your use case

The fastest way to know if Visuals fits is to show us what you make today. Book a demo and we will build something from your own material on the call.

Prefer to try it first? Start free.

Did this answer your question?